[ALSO READ: Vince Staples: “The 90’s Get A Lot Of Credit – I Don’t Really Know Why” (VIDEO/POLL)]
“I think the 90’s era was the most pivotal era of this Hip Hop culture. For the reason why? We’re the middle babies. You got the eras before us and you got the era now,” said Red. “So where did that leave us? In the middle, and everybody knows that middle kid is always f*cking spoiled, always thinks he’s the best.”Redman then discussed how Hip Hop crossed over into popular culture and the business section in the 90’s. According to the Mudface album creator, that helped launch Hip Hop into a global phenomenon.
“It was the era where we were branching Hip Hop over to the commercial scene. When we had it, it was large. We elevated that b*tch,” added Red. “Burger King started using Hip Hop. All the heavy hitter brand names started adding elements of Hip Hop to be the cool guys on the block with their brand. Our era brought that over to make it a universal language.”
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